Ajai

Serengeti is a Chicago rapper who builds albums around invented people, and producer Kenny Segal gives this one a soft, dusty backdrop. Ajai is a young Indian man consumed by designer clothes: drop dates, resale prices, the right suit for a company softball game. The friends on the songs keep warning him, and he cannot hear them. Halfway through, the record hands the story to Kenny Dennis, the mustached Chicago everyman Serengeti has written about for over a decade, and the two stories end up connected.